The development of the Advanced Digital Learning brand was a deeply collaborative and technically demanding endeavor, shaped by years of rigorous research and innovation within the product development organization.
As Creative Lead, I was tasked with translating a complex ecosystem of educational technologies—rooted in cognitive science, adaptive learning algorithms, and data-driven instruction—into a brand identity that was both accessible and aspirational.
The challenge was to distill intricate technical concepts into a visual and verbal language that could resonate with diverse audiences, from institutional stakeholders to individual learners, without compromising the sophistication of the underlying technology.
View some elements of the brand below, or see the full set of Brand Guidelines HERE.