Erin Perry Designs
Resume About
Branding Advanced Digital Learning Billie Jo Beef Podium Karting Axelrods Rocky Mountain Roller Derby
UI UX SAPRO Portal Goal Mine
Branding Branding Advanced Digital Learning Billie Jo Beef Podium Karting Axelrods Rocky Mountain Roller Derby UI / UX UI UX SAPRO Portal Goal Mine ResumeAbout
Erin Perry Designs

The development of the Advanced Digital Learning brand was a deeply collaborative and technically demanding endeavor, shaped by years of rigorous research and innovation within the product development organization.

As Creative Lead, I was tasked with translating a complex ecosystem of educational technologies—rooted in cognitive science, adaptive learning algorithms, and data-driven instruction—into a brand identity that was both accessible and aspirational.

The challenge was to distill intricate technical concepts into a visual and verbal language that could resonate with diverse audiences, from institutional stakeholders to individual learners, without compromising the sophistication of the underlying technology.

View some elements of the brand below, or see the full set of Brand Guidelines HERE.

eagle moodboard.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_10.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_26.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_12.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_13.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_28.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_20.jpg
1 2 3 4 5 6
Previous Next
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_10.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_26.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_12.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_13.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_28.jpg
ADL_Brand Guidelines_20250805_INTERACTIVE_Page_20.jpg
8608994664 erin.perry.designs.jpegs@gmail.com
Hours

Portrait Photos by Heather Hurtt