branding
Advanced Digital Learning
The development of the Advanced Digital Learning brand was a deeply collaborative and technically demanding endeavor, shaped by years of rigorous research and innovation within the product development organization. I spent months iterating and crafting this complex system and integrating it into the UI/UX Brand Library, implementing it across platforms, and instructing team members on best-practices in usage.
Billie Jo Beef
I created this logo for a family-owned-and-operated ranching and meat production business based in Texarkana, Arkansas. The graphic element of the logo was inspired by photos of Billie Jo, the professional rancher and co-owner of the business.
Podium Karting
As the in-house designer for Podium Karting & Events, I produced monthly ad campaigns, event collateral, apparel and more. In 2022, I created all the collateral (including massive building graphics and kart graphics) for our rebrand from Unser Karting.
Axelrods
Axelrods is the axe-throwing portion of Podium Karting and Events. The criss-crossed axe and racing flag (with a piston for a flag pole) cleverly bring together the go-karting and axe-throwing at the facility.
Rocky Mountain Roller Derby
This is the branding package I presented to Rocky Mountain Roller Derby. The Board of Directors put out a call for a new logo to re-brand the league from “Rocky Mountain Rollergirls” to “Rocky Mountain Roller Derby.” The call asked that the branding be gender-neutral, to use the same brand colors that Rocky started with, and suggested that mountain imagery be incorporated.