I created this logo for a family-owned-and-operated ranching and meat production business based in Texarkana, Arkansas. The graphic element of the logo was inspired by photos of Billie Jo, the professional rancher and co-owner of the business.

The sketched lines, rope texture, vaguely patriotic colors, and adorable subject matter lend a nostalgic feel, correctly informing potential customers of the brand ethos. Billie Jo calls upon her ancestral farming knowledge to produce quality beef and pork that customers should feel good about cooking for their families.

Take a look at some brand assets and inspo pics of Billie Jo below.

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