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Shortly after our big re-brand from Unser Karting to Podium Karting and Events, the team worked to open Axelrods. This axe-throwing space blew all others in the saturated Denver market out of the water… as indicated by our bump in sales and events bookings. The space was well-designed, allowing axe throwers to have a comfortable tavern-style setup behind their lane. It became extremely popular for date nights, corporate events, sport team outings, and walk-ins alike.
On top of executing the branding package, I designed safety placards for each lane, helped the team create hand-painted accents like the sunken-axe lane numbers, hand-painted a massive photo-op target, and merch for the Axelrods brand. I also helped keep an axe and knife directory up-to-date so visitors could choose from a library of throwing tools.
Axelrods seamlessly integrated into the Podium branding, with the look and feel emulating the go karting and tavern experiences under the same roof.
Check out some of the assets I designed below!